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Standard zoom FE 28-70mm F2 GM
Stand out with scarlet
New 2024 BRAVIA Soundbar announcement
Cinema is coming home.0
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The Choice of Creators
REON POCKET 5
Our most Powerful cooling system yet
Black Friday has arrived at Sony!
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1000X series goes Pink!
The iconic WH-1000XM5 and WF-1000XM5 are now available in stunning Smoky Pink. Get yours at Sony Store Online. #ForTheMUSIC
Register Now and receive Birthday Rewards, Special Discounts and exclusive access to the Sony Outlet Store
Claim your Winter Cashback
Cashback promotion on selected Interchangeable Lens Cameras, Lenses and Accessories
LinkBuds cashback offer
Claim cashback on your LinkBuds Fit/Open and accessories
Receive a free 12-month Fnatic Plus membership with INZONE!
Cashback for students
Cashback promotion on selected Sony Cameras, Lenses and Accessories
5 movies and 12 months streaming from Sony Pictures Core when you buy & register an eligible Sony soundbar
Welcome to Alpha
Register your eligible camera on My Sony and receive a discount on your next lens purchases
Product registration
Register your product on My Sony to receive a 1-year extended warranty (4 years on the α1 and α9 III cameras)
Register selected headphones to receive a 1 year extended warranty
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